!)The N.F.L. Experience, held at the Phoenix Convention Center from January 24 to February 1, will include football-inspired games, activities for kids, and a showcase of 48 Super Bowl rings.
2)Rolling Stone has a big bash in the works. Toast, Bookem Danno, and Talent Resources Sports will produce the music magazine’s event, which will have a “raw, gritty, motorcycle-inspired theme with just a bit of Grindhouse,“ according to Toast partner Kimberly Krouse. Set to take place in Scottsdale on January 31, the event will feature rows of Harley Davidson bikes parked at the entrance (“just to let them know they’re not the first ones to the party,” Krouse said.)
Inside the Rolling Stone event, different areas will be staged to reflect certain themes. In the “Brand” section, guests can get real and temporary tattoos; the “Mug Shot” will let partygoers create souvenir GIFs against the backdrop of a custom Rolling Stone cover. A silent auction will feature rock memorabilia displayed on the walls, and other tropes could include anything from pinball machines to a “sexy snake dancer.” As for the entertainment—important to a music-related brand— DJ Cassidy will spin and Charli XCX will open for the headline act: Steven Tyler.
3)Playboy Party-will host its event on January 30 at W Scottsdale. Hosted by hip-hop artist Nelly and with entertainment from DJ duo the Captains of Industry, the night will feature 24 Playboy Playmates in bunny costumes.
4) ESPN will host its Super Bowl bash on January 30. Produced by Event Eleven, the night will feature performances from J. Cole and Charli XCX, along with music from DJs Questlove and SoSuperSam. The sports network will also host a Super Bowl Roast with the Friars Club, a New York-based private club, at the Arizona Biltmore Hotel on January 29. Comedian and actor Joel McHale will host the the event, and sports broadcaster Terry Bradshaw will be the roast’s target.