Joey Wölffer
Joey Wölffer is a name known by every Hamptonite, as the co-owner of the East End’s popular rosé-producing Wölffer Estate Vineyard and the creative mind behind The StyleLiner. This summer, Wölffer is channeling her energy into a temporary brick-and-mortar spot that will feature boho-chic clothing and accessories. The most coveted items, however, will likely be the classically crafted bags from her namesake collection. 25 Madison St., Sag Harbor
J. Crew at the Beach
J. Crew at the Beach East Hampton 17 Newtown Lane They’ve gone pop-up this year after a fire destroyed its Main Street location. Noticeably beach-oriented, it’s the same J Crew you know, just on vacation.
Tamara Melon
Tamara Melon Southampton 16 Hill Street Jimmy Choo founder Tamara Mellon’s upscale offering features her eponymous ready-to-wear, handbag and shoe lines in an elegant Southampton showroom.
PB Guest House
PB Guest House East Hampton 50 Newtown Lane Planet Blue California lifestylers Planet Blue bring boho vintage clothing and accessories. Clearly geared toward the younger, home-for-the-summer set but beach appropriate for all ages.
Heidi Klein
Heidi Klein Southampton 46 Jobs Lane This pop-up comprises the British brand’s only United States outpost, with luxury swimwear, caftans and accessories with a distinct Euro-set air.
Country Club Prep
Southern charm comes to the Hamptons in the form of online retailer Country Club Prep. The store will sell a number of its most sought-after items, including polo shirts and seersucker styles, as well as host events throughout the summer that range from Friday happy hours to monogramming parties. The refined retailer chose the former Kardashian Dash space in Southampton for its third brick-and-mortar oupost, and if the spot proves popular this summer, Country Club Prep could make the move permanent. 64 Jobs Lane, Southampton