GUESS, the global lifestyle brand famous for its European styling, iconic imagery and trend-setting denim is proud to celebrate its 30th anniversary. From what started as a few pairs of jeans at Bloomingdale’s, GUESS has grown into a sought after brand that is synonymous with glamour, sexiness and iconic ad campaigns which catapulted GUESS into a household name. “This anniversary is incredibly special to my brother Maurice and I,” says Paul Marciano, CEO and Creative Director at GUESS?, Inc. “GUESS is celebrating 30 sexy years of innovative designs, pride, and success with the release of a limited edition women’s capsule collection. The collection captures the brand’s industry changing creations from the past 30 years, combining original styling and vintage washes with modern influences. In addition to the capsule collection, GUESS will be issuing a new edition of the covetable coffee table book: A Third Decade of GUESS, a special anniversary ad campaign starring former GUESS model Claudia Schiffer, as well as a series of in-store events throughout the world.
The timeless, sexy Marilyn jean that helped to position GUESS as a major fashion powerhouse has been recreated and updated for today’s stylish woman. The capsule collection also features the classic white cigarette jean printed with bold yellow daisies, worn first by Eva Herzigova in the 1992 campaign in which she starred; retro button front, gingham tops with tie-waists, colorful vintage tees with the original GUESS logo, a long sleeve leopard print chiffon top, and a feminine lace bustier, all initially worn by iconic GUESS models including Claudia Schiffer, will be brought back to life in the special anniversary capsule collection. YOUAREONTHELIST.com is in love with all the tees featuring the iconic images of GUESS. We hope to collect them all. They will be part of checklist on top tees for Summer 2012 coming soon.
As part of the 30th Anniversary celebration, GUESS is providing customers a unique and special experience, with the launch of a micro site, www.GUESS1981.com, which will go live on April 5th. The GUESS 30th Anniversary site will be an interactive platform for customers to preview thenew campaign while connecting with their favorite, must-have pieces. Fans can also view a calendar of GUESS’ 30th Anniversary special events happening throughout 2012.
For a list of upcoming in-store events please go to THE DATES